Boost traffic. Elevate conversion rate, AOV, LTV. Improve SEO.
Companies like Amazon and eBay use checkout donations to reduce cart abandonment and increase sales. Buyers spend 26% more, and retailers have 29% more sales when it comes to the power of giving back. What’s more, by supporting non-profits, eBay retailers have reduced customer churn rate by 67%.
Why it works
- Social impact related digital advertising campaigns have seen a 33% higher conversion rate and 15% higher engagement than other advertisements for the same product.
- eCommerce donation integrations can increase
- conversion rate by 19%.
- average order value (AOV) by 23%.
- customer lifetime value (LTV) by 18%.
- Partnerships and media coverage can generate backlinks for SEO.
How we do it
- Integrate a fully-customizable donation function for your site
- Allow customers to choose between organizations or causes
- Measure impact
- Run digital advertising campaigns to boost site traffic and positive brand recognition
- Google Ads (PPC), Social Media Advertising
- Obtain meaningful backlinks by:
- partnering with nonprofits with high SEO authority scores
- getting media coverage with our publicity services
- Leverage project to generate new content