eCommerce

Boost traffic. Elevate conversion rate, AOV, LTV. Improve SEO.

Companies like Amazon and eBay use checkout donations to reduce cart abandonment and increase sales. Buyers spend 26% more, and retailers have 29% more sales when it comes to the power of giving back. What’s more, by supporting non-profits, eBay retailers have reduced customer churn rate by 67%.

Mageworx

Why it works

  • Social impact related digital advertising campaigns have seen a 33% higher conversion rate and 15% higher engagement than other advertisements for the same product.
  • eCommerce donation integrations can increase
    • conversion rate by 19%.
    • average order value (AOV) by 23%.
    • customer lifetime value (LTV) by 18%.
  • Partnerships and media coverage can generate backlinks for SEO.

sources

How we do it

eComm Integration

  • Integrate a fully-customizable donation function for your site
    • Allow customers to choose between organizations or causes
    • Measure impact

Cause Marketing

  • Run digital advertising campaigns to boost site traffic and positive brand recognition
    • Google Ads (PPC), Social Media Advertising

SEO

  • Obtain meaningful backlinks by:
    • partnering with nonprofits with high SEO authority scores
    • getting media coverage with our publicity services
    • Leverage project to generate new content

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