Reach new customers. Earn positive brand recognition.
“We believe the evidence is clear and compelling that brands with purpose grow. Purpose creates relevance for a brand, it drives talkability, builds penetration and reduces price elasticity. In fact, we believe this so strongly that we are prepared to commit that in the future, every Unilever brand will be a brand with purpose.”
— Alan Jope, CEO of Unilever
Why it works
- 92% of consumers believe suggestions from friends and family more than advertising.
- 78% would tell others to buy products from a company with a social mission.
- 65% would advocate for issues that company supports.
- When we care, we share. Good moves us, making positive content contagious.
How we do it
- Connect with bloggers and influencers on Instagram, Facebook, and YouTube to gain campaign recognition
- Content creation, targeting, relationship management
- Leverage your social impact to gain positive brand exposure
- Strategy, copywriting, pitch creation, and distribution
- Design social impact strategy to get your product in front of potential (or friends of) future customers