- Key Definitions
- What is email deliverability?
- What is spintax?
- What is email warmup?
- What is an email bounce?
- What is a spam trap?
- Fixing your Email Deliverability
- Audit: Where are your emails landing?
- Technical Email & Domain Setup
- Email Warm-up
- Data Clean-up
- Optimizing Your Emails
- All Tools
Key Definitions
What is email deliverability?
What is spintax?
What is email warmup?
What is an email bounce?
What is a spam trap?
- Should I use a subdomain?
- What is an SEP
- What is an ESP
- What is spintax
Fixing your Email Deliverability
Audit: Where are your emails landing?
Mailgenius.com to check your spam score on an email.
gmass.co to see which folders your emails are landing in
Technical Email & Domain Setup
This section will cover these major technical edits to increase deliverability:
- DMARC
- SPF Alignment
- SPF Authenticated
- DKIM Alignment
- DKIM Authenticated
Audit
Let’s first run an audit to see what’s working properly. Here’s the step by step guide:
Email Warm-up
Warmbox.ai for email warmup
What is email warm-up?
Data Clean-up
Debounce.io to make sure your emails are not getting bounced.
- Spam traps
- Bounced emails
Optimizing Your Emails
- Optimal text to picture ratio
- No redirect links
- Minimize links and photos as much as possible
- Get replies
- Opt-out options
- Remove spam words
Mailmeteor.com for spam checker to get rid of spam words.
People to follow:
- Ricky Pearl
- Jesse Oullette
Change email copy by adding variants to your sequence
- Tools:
- Mailgenius.com
- mxtoolbox.com
- Send email from regular email address using sales engagement platform or whatever typical sending mechanism you use.
- Click three dots, then Show Original
- Then copy the code
- Paste into this tool (MX toolbox) by clicking Analyze Headers in the top navigation
- Then you’ll see 4 things.
- DMARC Compliant - how to add to DNS
- SPF Alignment
- SPF Authenticated
- DKIM Alignment
- DKIM Authenticated
- Right now, my last 2 are X.
- Just fixed second to last
- Need to check
- He said not to worry about the last too much
- Debounce.io - can sync with hubspot to see which emails will bounce
- Warmbox.ai
- Spintax - change up the words.
_dmarc.supur.us TXT 1 hour "v=DMARC1; p=quarantine; rua=mailto:joe@supur.us; pct=90; sp=none"
All Tools
Warmbox.ai for email warmup
Mailmeteor.com for spam checker to get rid of spam words.
Debounce.io to make sure your emails are not getting bounced.
Mailgenius.com to check your spam score on an email.
gmass.co to see which folders your emails are landing in
Opt-Outs & Unsubscribes
There are 4 unsubscribes:
- Unsubscribe link
- Personal Reply
- Optimal text to picture ratio
- Spin + Syntax
Photos
Link to Ricky’s video here.
Frequently Asked Questions
- What is an SEP?
- What is an ESP?
- What is an ISP?
- What is phishing?
Target Metrics
- Open rates
- Reply rates
- Click three dots, then Show Original.
- Ensure that your it is not sent via STMP.
- Why is DMARC important?
- Why is DKIM important?
- Why is SPF important?
- What is SPF alignment?
- What is SPF auth?
- What is DKIM alignment?
- What is DKIM auth?