Joe Kattan
Joe Kattan

Owner & CEO, AppraiseItNow

I own and run AppraiseItNow, a tech-enabled appraisal company. I became a co-owner in 2022 and acquired full ownership in November 2024. Before that I was a strategy consultant at Bain & Company. I build our internal software with AI and automation, and I read a lot.

About me →My bookshelf →

Reading nowGod According to God + Shaar HaBitachon With Commentary

Last finishedThe Little Book That Still Beats the Market Oct 30, 2026

Logged157 books since 2018

Now

What I'm building

Owner & CEO since Nov 2024↗

AppraiseItNow

AppraiseItNow is a tech-enabled appraisal company headquartered in New York City that prepares USPAP-compliant appraisals of personal property, fine art, machinery and equipment, vehicles, boats, inventory and closely held businesses for clients in all 50 states, remotely and in person.

  1. 01Requestsubmitted online
  2. 02Fixed-fee quotebefore any work begins
  3. 03Appraisalremote or in person
  4. 04ReportUSPAP-compliant

As of November 2026, AppraiseItNow holds a 5.0 rating across 89 Google reviews.

The work behind the work

AI agents, automation and internal tools

I build AppraiseItNow's internal software: dashboards, AI agents and the automation workflows that keep every appraisal moving.

  • Claude
  • n8n
  • Supabase
  • Airtable
  • Next.js
  • Astro

You know when you meet someone early in their career and think: I am going to end up working for this person one day, so I might as well hire them now to delay that day as long as possible?

That's how I felt about Joe. And I was right.

He is a truth teller. He is razor smart. He is clever. He is entrepreneurial. He is insightful. He is scrappy. He has grit. Honestly, he is a bit of a wizard.

He's a wonderful, enlightened, precocious human. He does a little bit of everything, and does everything well.

Andy DunnFounder of Bonobos

Path

From case interviews to owning the company

The short version. The long one, with sources, is on the about page.

  1. 2022

    Co-owner, AppraiseItNow

    Joined the company as a minority owner.

  2. 2023

    University of Maryland

    Finance degree from the Robert H. Smith School of Business, after years of side ventures in B2B services and technology.

  3. → 2024

    Associate Consultant, Bain & Company

    Growth strategy across industrials, aerospace and defense, and pharmaceuticals.

  4. Nov 2024

    Acquired AppraiseItNow

    Bought full ownership and took over as CEO.

  5. Now

    Owner & CEO, AppraiseItNow

    Running the company and building its software: AI agents, automation and internal tools.

Reading

My bookshelf

Every book I've logged since 2018, newest on the left. Gold tops are favorites, faded spines I only read part of. Hover or drag to browse.

Full list →

Writing

Notes & guides

All writing →
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