- Key Definitions
- What is email deliverability?
- What is spintax?
- What is email warmup?
- What is an email bounce?
- What is a spam trap?
- Fixing your Email Deliverability
- Audit: Where are your emails landing?
- Technical Email & Domain Setup
- Email Warm-up
- Data Clean-up
- Optimizing Your Emails
- All Tools
Key Definitions
What is email deliverability?
What is spintax?
What is email warmup?
What is an email bounce?
What is a spam trap?
- Should I use a subdomain?
- What is an SEP
- What is an ESP
- What is spintax
Fixing your Email Deliverability
Audit: Where are your emails landing?
Mailgenius.com to check your spam score on an email.
gmass.co to see which folders your emails are landing in
Technical Email & Domain Setup
This section will cover these major technical edits to increase deliverability:
- DMARC
- SPF Alignment
- SPF Authenticated
- DKIM Alignment
- DKIM Authenticated
Audit
Let’s first run an audit to see what’s working properly. Here’s the step by step guide:
Email Warm-up
Warmbox.ai for email warmup
What is email warm-up?
Data Clean-up
Debounce.io to make sure your emails are not getting bounced.
- Spam traps
- Bounced emails
Optimizing Your Emails
- Optimal text to picture ratio
- No redirect links
- Minimize links and photos as much as possible
- Get replies
- Opt-out options
- Remove spam words
Mailmeteor.com for spam checker to get rid of spam words.
People to follow:
- Ricky Pearl
- Jesse Oullette
Change email copy by adding variants to your sequence
All Tools
Warmbox.ai for email warmup
Mailmeteor.com for spam checker to get rid of spam words.
Debounce.io to make sure your emails are not getting bounced.
Mailgenius.com to check your spam score on an email.
gmass.co to see which folders your emails are landing in