Writing
Notes & guides
Startups, operations, no-code automation and consulting recruiting. The social impact archive below comes from my earlier work on purpose-driven brands.
Startups, ops & consulting6
- 2023These Ex-Bain Entrepreneurs Exited for $300M+Founders of Plaid, a fintech company that provides a platform for connecting users' bank accounts to various financial apps and services.
- 2022Casebooks for MBB Case Interview Prep
- 2022Strategy Consulting Case Interview Guide for McKinsey, Bain, and BCG (MBB)This guide is based on my personal experience in the consulting recruiting process and may not represent others’ casing strategies or experiences. The advice given here is my own and does not...
- 2022How to Fix Your Email Deliverability for Outbound SalesHey, thanks for checking out this guide! I’m by no means an email expert but spent some time trying to figure it out myself and thought I’d share my learnings. This article is a work in progress -...
- 2022No-Code: Everyone is a BuilderRetail then vs. now is totally different. Developing a brand, creating a product, and driving revenue almost all required specialists to execute. Getting your product in front of customers was...
- 2022Why I’m confused by Meta; Market Economics, E-Commerce, the fall of DTCDraftEvery e-commerce/DTC store knows that digital ads are the most effective strategy to getting new customers. Not surprisingly, Facebook was every DTC’s go-to. With the breadth and depth of data...
Archive: social impact & brand purpose15
- 2022A Curated List of Top Purpose-Driven Social Impact Consulting AgenciesWhile I hear the case for trying to stay lean and frugal as a startup, I worry that brands who cheap out on their social impact do not get it right. And while they might be driving impact, if the...
- 2022Aligning Brand Narrative & Social Impact for Effective Cause MarketingWhen people talk about “brand,” they often define it as a logo, a tagline, maybe a certain product. Brand is none of those things.
- 2022Corporate Activism: Should your company take a political stance?Over 5,000 refugees have crossed the English Channel to get to Britain this year with nothing but dinghies, life jackets, and hope. Because of restrictions on international travel due to COVID-19,...
- 2022Corporate Responsibility in Social Media: What Should Tech Giants Be Doing?If you’re like nearly half the world’s population, you are probably on social media.
- 2022How to Create Your Brand PurposePurpose serves as a north star for companies, guiding social impact initiatives, product expansion, hiring, key partnerships, and more. It’s important to be able to both identify and clearly...
- 2022Licensing in Cause Marketing: White Label, Co-Branding, Co-VentureIn cause-related marketing, the brand and nonprofit partner must be clear are on expectations and have legally agreed to use each other's names or other property.
- 2022School Purpose-Led Advertising Agency - Boulder, ColoradoWe are a purpose-driven social impact consultancy focused on helping businesses & brands make money doing good.
- 2022Seeing through the Marketing BS - What is authentic social impact?Between COVID19 and Black Lives Matter in the past few months, we’ve seen brands (who may have never before) take a stance on the issues – whether it be releasing a statement, donating to...
- 2022Should businesses be responsible for solving social issues?Businesses play a significant role in our economy and society. As we see now with the novel coronavirus, big and small businesses are heavily impacting the nation for better or for worse. The...
- 2022Social Impact & Brand Purpose: Everything You Need to KnowTechnology has made our lives so much easier, giving us more time and capacity to focus on the important things in life – health, relationships, growth, and purpose.
- 2022Social Impact Statistics Every Business Owner & Startup Founder Should KnowAs consumers and employees become more conscious in our connected and transparent world, businesses that do good can leverage their efforts to help their businesses thrive. I’ve conducted...
- 2022The Relationship Between Brand Purpose & Social ImpactFrom my time in the social entrepreneurship space, I have seen much confusion between the roles of purpose and social impact for a brand. In this article, we will address the following questions:
- 2022UN SDGs: What They Are & Why They MatterThe United Nations Sustainable Development Goals (SDG) were brought forth in September 2015 in an effort to tackle the world’s most pressing issues by 2030. The organized list serves as a guide...
- 2022What is CSR?CSR programs are inherently a type of philanthropy and marketing strategy that connects business and community, providing win-win scenarios for both the nonprofits and the business entity....
- 2022Why Businesses Must Be Socially Conscious in 2021Did you know that by doing good in business, you can increase profits? It is crazy that by simply caring for others and doing the right thing, your business can be rewarded in measurable ways....